The Miss Malawi beauty pageant contest stepped up its focus when it held regional finals on Saturday.
This is the second stage in the search for the next beauty queen after the recent countrywide auditions. The search, or say the regional finals, will begin in Mzuzu and then move to Blantyre next weekend.
Miss Malawi event spokesperson Africano Phiri said this is an advanced stage of the contest as they seek to select the crème de la crème for the national finals in April next year.
“We are looking at character of the person, beauty and ability to express oneself. We are not looking at one aspect, but a combination of these three,” he says.
The event last year set the bar high with the crowning of University of Malawi graduate, Cecilia Khofi, as the country’s beauty ambassador.
Phiri said fans should expect more this year.
“Of course, as organisers, we were also overwhelmed last year with the outcome of the event. That gave us a challenge to do more this year. Fans should expect a better competition than last year,” he said.
Contestants in the first leg of the regional finals we interviewed randomly say they are geared up for the competition which is themed Managing Overpopulation.NE