WHAT IS FASHION DESIGN?
Fashion design is a form of art dedicated to the creation of outfits and other lifestyle fittings. A designer must possess an artistic and creative mind as well as the right personality. A true designer must be original and authentic. This should be evident in his/her works. From time to time, a designer can get inspiration from other designers’ creations. But a true designer must perfect his/her own signature. Such distinctiveness sets the designer’s work apart thereby getting recognition.
Being a fashion designer or having a distinctive signature alone is not enough. Designers need to be aware of the fashion market requirements such as protecting their Intellectual Property (IP). IP is the result of applying your mind to intellect to create something new or original. The fashion industry is an IP intensive industry, continually generating and commercially developing creative ideas and innovation.
However, many businesses do not protect their IP, especially those in the fashion industry. This happens due to numerous factors.
As much as most of us are familiar with the word “copyright” we do not fully understand what it entails, where it applies and how it applies. Copyright is the legal protection extended to the Owner of the rights in an original work that he/she has created. Copyright law provides for the Owner to have the right to control the use of his/her work and allows them to receive remuneration for the use of the works. These works covered by copyright include, but are not limited to: novels, poems, plays, reference, works, newspapers, advertisements, computer programs, films, musical compositions, choreography, paintings, drawings, photographs, sculpture etc.
It has become a common practice for designers to copy ideas from each other knowingly or unknowingly. Recreating or reproducing designs by tailors, designers and manufacturers without authorization or licenses from original creators and claiming ownership. Cases where there is an exact imitation of an image, design in photograph of another artist. Whether these actions are done intentionally or unintentionally it gives no excuse. Originality matters and that is how one can excel in their field of interest. Lilly Alfonso